posted Jul 28, 2000

U.S., Web Ad Firms Strike Privacy Deal
Privacy from Companies
7/28/2000; 12:55:48 PM 'A group of Internet advertisers announced Thursday a new set of industry standards crafted with the federal government to give Web surfers a say in how their personal data is used by online marketing firms. The deal also bars Internet firms from using visitors' medical or financial data, Social Security numbers and online sexual behavior to determine which advertisements to flash on their screens.'


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