posted Sep 12, 2000

Selling Yourself Bit by Bit Privacy from Companies9/12/2000; 10:27:54 AM 'Right at this moment, some marketing fat cat is selling your demographic data -- maybe your shoe size, your favorite color, or how you like your eggs cooked -- and you're not seeing a penny of the profits. 'But according to Jeff Oriecuia, a spokesman for a new company called Zimtu, you may soon be able to get some of that green.'Unfortunately, I can't say I have much faith in the company's marketing scheme, which is to create Yet Another Instant Messenger and use the registered users as a base to grow. Since they want their own registered users base, it probably goes without saying it won't interoperate with anything else. I'm not sure it will be compelling enough for Joe Public to switch.The site is four pages away from being non-existent, don't bother visiting.I hope this succeeds, despite my skepticism on their marketing and their lack of web page. If people gain the perception that their personal data has value, they'll start to scream loudly at those companies extracting it and not paying them for it. If Zimtu succeeds, half the privacy war against companies is over, because suddenly the public will have a clear understanding of the value of their $tati$tics.Please support it.


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