posted Oct 30, 2000

Are You at War With Your Customers? Misc.10/30/2000; 12:45:31 PM This is a fairly standard "The Internet is empowering your customers to talk to each other, so you'd better start shaping up if you want to keep them" article, but there's a wonderful image in the story:'The trouble is, marketers can get away with [abusing the customers] only if their customers are isolated, unconnected, and have no voice. Online, millions of customers are just beginning to clear their throats for the first time. They're discovering that they do have a voice and that they are connected and can aggregate their opinions with millions of others.'That's a great image; millions of people around the world waking from their collective marketing-induced stupor, clearing their throats, and saying "Ahem..."


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