People Won't Pay For Privacy
Privacy from Companies
11/1/2000; 12:45:57 PM 'Zero Knowledge Systems seems to have finally realized a harsh truth: Internet users don't like to pay extra to protect their privacy.
'The Montreal-based firm won acclaim for its sophisticated identity-cloaking techniques, but very few people appear to have paid the $49.95 a year to cloak their online activities from prying eyes.'
Americans talk the talk, but they won't walk the walk of caring about privacy. Almost by definition, nobody will care until it's too late...