posted Nov 23, 2000

Online ad companies hit with privacy suits
Privacy from Companies
11/24/2000; 12:12:09 AM

'Web advertisers Avenue A and MatchLogic, an Excite@Home subsidiary, were hit with separate complaints in federal court Monday for allegedly tracking customers without their permission. Both companies declined to comment on the suits.

''Plaintiffs allege that (the defendant) has covertly, without consent or authorization, planted 'cookies' upon Internet users' computer hard disk drives and secretly tracked their movements across the Internet," the plaintiffs charged in a filing in Denver, Colo.'

Hmmm... you know, this could actually work, or at least make them more cautious in the future.

 

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