Banner Ads Now Themselves Have Banner Ads
3/13/2001; 11:28:50 AM 'The basic problem," says Marcos, "is that banner ads are expensive to run. Organizations like DoubleClick whose business is to provide the public with banner ads are hemorrhaging cash. It just can't be done by hobbyists anymore. That's why we're stepping in and providing commercial sponsorship for banner ads, in the form of banner ads."'