The linked article is something I think I've been groping towards for a while, and I think it makes sense. Even if you aren't a Christian, it might help to read it; it speaks to something about marketing in general that we all have to deal with. In the age of professional advertising and targetted marketing, how do you ever find anything good, be it as importent as answers to the Great Questions, or as trivial as picking toothpaste. Both are now pitched as life-changing decisions.
The basic answer, "Live your choices", a stronger varient of "word of mouth" marketing, is good anyhow.