Yahoo to Send E-mails Based on Search Engine Activity

posted Jun 21, 2002

Yahoo Inc. announced today that it will debut a service that will let direct marketers send targeted e-mails to consumers based on their search engine activity.

...Only people with Yahoo e-mail accounts who have opted in to receive third-party offers will receive marketing e-mails based on their search activity.

Emphasis mine. It's yucky technology (yes, that's a technical term), but You Get What You Pay For sometimes. A bit of browser config might be able to block this, if you're careful about what sites let you set cookies.

 

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