Free Tip for Telemarketers

posted Jun 25, 2003

A free tip for all you telemarketers who may be reading this: You do not call the house of privacy advocate and go on about how "you are now in our database" and I can call them anytime about reducing my (non-existant) credit card interest. "You are now in our database" does not sound like a friendly thing to most people; such a phrase affords the question "So how do I get out?" or the question "So how did I get in it?". Even to a non-privacy nut that's gotta sound pretty ominous.

Sometimes in my more cynical moments I wonder why marketing is a four-year degree program... in my even more cynical moments I observe how truly awful some people are at it, so it makes sense that there's a degree for it... and in my even more cynical moments I wonder if the people stupid enough to seriously use the phrase "You are now in our database" (can you more clearly say "You are nothing but a database entry to us" then by using this phrase in a recorded message?) in marketing are graduates or not. You know, sometimes it's not true that nothing in school has any bearing on your professional career....

 

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