Lies, Damn Lies, and...

posted May 03, 2007

I just saw a Pepsi commercial that claims that "56% of people think that Diet Pepsi has more cola flavor than Diet Coke."

Considering that the "null hypothesis" would be "50%", that's one of the least impressive endorsements I have ever seen on television.

(Sure, since we don't have access to the full details, that may be a test that had more than two options. But still... as endorsement goes, that is tepid.)

 

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